summer email marketing

Maybe they’re on vacation in the Carribean or off the grid backpacking through the Sierras, or maybe they’re outside playing in a soccer league rather than at home keeping an eye on your hot summer deals. Thank you for subscribing.

From flip flops to shorts and barbecues, summer is my jam. Sign up to get our latest blog posts in your inbox. And, seriously, every time I look at this email, my mouth waters…Try not to crave a hot dog for the rest of the day.Rent the Runway (RTR) uses National Best Friends Day to promote sharing RTR with your friends. It means it’s time to start thinking about how you’re going to promote your brand through smart email marketing campaigns designed for everyone’s favorite season.

Jul 1, 2016 - Create a campaign as hot as the temps. For more inspiration, creative campaign ideas, best practice tips, and unique holidays, download the May in Colorado was particularly chilly this year, so when sent me an email that they have gear perfect for those cooler summers, I was all in. A schedule allows you to consider upcoming holidays, events and special promotions you want to put in front of your subscribers for a specific season. Your customers are your biggest advocates, so grow your contact list by asking them to spread the word about your awesome offerings. The tongue-and-cheek CTA button “SPF 40” effectively ties together the 40% off sale items offer and the tan-line imagery. Build automated workflows that send your messages on autopilotCreate amazing email & SMS campaigns to compliment your omnichannel strategyImprove your targeting with fully-fledged segmentation for ecommerceTurn your traffic into subscribers with dynamic forms for email captureUse our flexible drag-and-drop visual editor for beautiful emails every timeMake use of actionable reports with the data you need to perfect your campaignsUseful resources for brands looking to build & boost their online businesses in these uncertain times.Our collection of ebooks & whitepapers full of best practices for ecommerce marketersStories of high-growth ecommerce brands boosting their business with OmnisendFeaturing insights and analysis into all aspects of D2C ecommerceSeries of onboarding sessions to help you make the best of OmnisendA good email subject line can mean the difference between a 14% open rate and low sales, and an astonishing So let’s look at the best performing summer email subject lines to inspire your summer email campaigns and really boost your sales.Especially for the light summer mood, this seems to be an effective strategy and one you shouldn’t shy away from.Short and simple, as the top 5 – but you’ll also notice caps lock and exclamation mark in the last one.Nonetheless, that doesn’t mean that you shouldn’t bother sending out campaigns. This also gives your customers a break from the promotional sales offers by asking them to do something other than “shop now.” For your 4th of July email, step outside of the “Happy 4th of July!” greeting. They may be a job search and career advice site, but they still use the seasons to their advantage. LOFT offers teachers a 15% discount for the back to school season in an email that’s bright, cheerful, and gets right to the point. If you aren’t approaching your summer email marketing campaigns with a schedule, then this summer may pass you by with dips in sales. Article first published June 2016, updated May 2019. See you soon! uses National Hot Dog Month as a way to promote hot dog restaurants in the Denver area. news.

From flip flops to shorts and barbecues, summer is my jam. And while you start to wonder “Why would a career site be telling me to take a load off?,” you open the email to find that they’re prepared to answer that question with articles backing up why it’s so good for your career (and overall mental health) to take a vacation. The email isn’t red, white, and blue, but rather more muted tones. Here are some ideas and inspiration for your business. )” The colloquial, cheeky copy feels like your friend is chatting with you, not a corporate communication. This is a much more interesting way to position the month of July than centering it around our patriotic holiday. We give so much attention to kids and parents for the back to school season that it’s refreshing to see an email that gives a shout-out to this patient profession.You can see from these unique email campaigns that the sky’s the limit, so don’t let the lack of widely celebrated holidays keep you from creating fun, amazing campaigns. Here’s a sample list of a few unique holidays for each month of the summer season:National Best Friends Day, Flag Day, National Selfie Day National Hot Dog Month, World Chocolate Day, World Emoji Day, Ice Cream Day International Cat Day, National Son’s and Daughter’s Day, National Tell a Joke DayThere are plenty more, but this gives you an idea of the different holidays you can leverage to help you stand out. ).Instead, focus on the fun aspect and make sure the products you’re selling are aimed at helping people have a fun time for their Independence Day celebrations.The top 5 Independence Day email subject lines are:The first thing you notice immediately is that, compared to the other summer email subject lines, the Independence day email subject lines have some pretty great open rates.Three out of the top 5 have click rates above 10%.

Whatever it is they’re doing, it can be harder to reach your customers over summer.So, when they return from their vacation or soccer match and check their phones, how do you ensure that you’re the company that stands out? This email from was sent on July 4th with the subject line “Spark something.” What an intriguingWhen opened, you find a gif of a sparkler and the promotion of summer styles. The weather is heating up, and summer consumer spending is significantly increasing.What does this mean for you? If even 10% ended up buying something, that would be 110 orders.Let’s look at the other top-performing Father’s Day email subject lines:From these ones, we see the exclamation marks and all caps making appearances again.As always, whatever works for your customers is the best for your brand.Perhaps because it falls right near the middle of summer, Independence Day is a great patriotic celebration. Surprise your recipients with statements that may seem to go against the grain. Email, Marketing Strategy, Social Media, Word-of-Mouth/ SCLP 005: Email Marketing Secrets for Summer Camps with Travis Allison Download this FREE Report “The Complete How-To Guide to Get Started with Email Marketing for Summer Camps” Start using Email Marketing at your camp and GET MORE CAMPERS!

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